The local beneficiaRies

  • Local school furniture creates job opportunities. 
  • Helps stimulate the country’s rural economy. 
  • Overall, it can have a positive impact on poverty reduction and 
  • Overall economic development. 
  • Promotes skills development through knowledge transfer, 
  • New expertise in manufacturing furniture using rubber wood products.
  • Saving cost and reduces reliance on imports. 
  • To meet the specific needs of the Liberian schools and students.
  • Help lower carbon emissions associated with global supply chains.
  • Foster a sense of national pride and self-sufficiency. 
  • At least 350 farmers will generate a regular income.
  • Rubber-wood sawmills, plywood factories and HELOG Carpentry program will create an estimated 200 new jobs for semi-skilled workers.
  • Promotion of economic growth among rural residents.
  • Improvement of the overall situation for Schools, children and parents.
  • Country manufacturing reputation by introduction of high-tech equipment.

How to market this golden 

Asset 

The HELOG marketing strategy for promoting the donation of school chairs across Liberia. HELOG might develop a multi-faced marketing strategy to promote the donation of school chairs across Liberia by leveraging the following key elements:

  • Target Audience Identification for Local and international Donors, Corporations, Philanthropists
  • Awareness Campaigns
  • Use of Digital Platforms 
  • Crowdfunding Platforms
  • Partnerships with Media Outlets
  • Community Engagement
  • Incentivized Giving
  • Long-Term Impact Communication
  • School-Based Challenges or Competitions
  • Monitoring and reporting