The local beneficiaRies
- Local school furniture creates job opportunities.
- Helps stimulate the country’s rural economy.
- Overall, it can have a positive impact on poverty reduction and
- Overall economic development.
- Promotes skills development through knowledge transfer,
- New expertise in manufacturing furniture using rubber wood products.
- Saving cost and reduces reliance on imports.
- To meet the specific needs of the Liberian schools and students.
- Help lower carbon emissions associated with global supply chains.
- Foster a sense of national pride and self-sufficiency.
- At least 350 farmers will generate a regular income.
- Rubber-wood sawmills, plywood factories and HELOG Carpentry program will create an estimated 200 new jobs for semi-skilled workers.
- Promotion of economic growth among rural residents.
- Improvement of the overall situation for Schools, children and parents.
- Country manufacturing reputation by introduction of high-tech equipment.
How to market this golden
Asset
The HELOG marketing strategy for promoting the donation of school chairs across Liberia. HELOG might develop a multi-faced marketing strategy to promote the donation of school chairs across Liberia by leveraging the following key elements:
- Target Audience Identification for Local and international Donors, Corporations, Philanthropists
- Awareness Campaigns
- Use of Digital Platforms
- Crowdfunding Platforms
- Partnerships with Media Outlets
- Community Engagement
- Incentivized Giving
- Long-Term Impact Communication
- School-Based Challenges or Competitions
- Monitoring and reporting